Megan Hunter
Customer-led Strategy & Proposition Design Expert in Financial Services & Tech
As a strategic consultant, I specialise in customer strategy and proposition design for financial services and tech companies. I help organisations turn insight into impact - building commercially viable, socially meaningful solutions that meet evolving customer needs. With a track record of delivering strategic transformation and regulatory compliance, I work with clients to design solutions that are not only innovative, but truly work for the people they serve.
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Key Skills & Experience
Customer Strategy & Proposition Design
Developing insight-led strategies that resonate with target audiences and drive meaningful engagement.
Customer Experience Innovation
Identifying opportunities and implementing solutions to enhance customer journeys and satisfaction.
Transformation & Change Delivery
Leading customer-focused change programs that align with business objectives and deliver measurable results.
Strategic Programme Management
Ensuring complex initiatives are delivered on time and within budget while maintaining quality standards.
Human Sustainability & Social Impact
Embedding social impact initiatives that create tangible business value while addressing community needs.
People & Team Leadership
Building and nurturing high-performing teams that collaborate effectively to achieve shared goals.
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Testimonials
Featured Projects & Case Studies
I deliver transformative customer and business outcomes:
84% Increase in Customer Engagement
Created and promoted customer Digital Skills Hubs, resulting in improved engagement
£20,000 Cost Saving
Revised end of life tech approach resulting in over 300 pieces of tech being recycled and donated to those who need them most
3,000 Colleagues transitioned to WFH
Implemented cross-business transition to working from home as a result of COVID-19 lockdown, including 1,000 customer telephony support team
Finalist for 2 Industry Awards
Scottish Financial Enterprise Awards in the Changing Customer Needs category and The Financial Services Forum Awards for Innovation & Transformation
My Approach: Customer-Centric & Impact Focused
I combine strategic thinking with practical implementation, creating measurable business impact through customer-centric approaches:
Research & Insight
Uncover the real needs, behaviours, and barriers of your customers - especially those underserved or overlooked - through targeted research and analysis.
Strategy Development
Shape clear, actionable strategies that align your business objectives with meaningful customer outcomes, regulatory expectations, and market potential.
Proposition Design
Co-create compelling, propositions - from concept to testing - that are built around customer needs and capable of delivering long-term value.
Implement & Impact
Support delivery with the right structures, partners, metrics and framework in place to ensure measurable impact.
Let's Discuss Your Project
Are you ready to unlock growth through a smarter, customer-first strategy?
Limited availability for new projects in Q3 2025.
Initial Consultation
Start with a free call to discuss your challenges and objectives.
Custom Proposal
Receive a tailored proposal outlining our approach and timeline.
Collaborative Execution
Implement solutions together, using my 4 step approach, driving measurable results.

Additional services for 121 support:
About Me
My Background & Journey
From designing customer propositions and leading strategy at a FTSE 100 insurer, to consulting on inclusive innovation and launching new solutions — I’ve always been driven by one thing: people.
Over the past 8+ years, I’ve worked across financial services and tech, blending customer strategy, proposition design, and transformation to help organisations turn insight into real-world outcomes. I’ve built high-performing teams, shaped board-level thinking, and delivered projects with purpose — all while keeping the customer front and centre.
I’m a connector by nature — I love joining the dots between insight, opportunity, and action — and I thrive when collaborating with teams to design meaningful, sustainable change.
My Mission & Values
I believe that doing right by the customer is the only real path to long-term business success.
My mission is to help organisations unlock commercial growth by designing products, services, and experiences that truly serve people — especially those underserved or overlooked.
At the heart of everything I do is connection, curiosity, and clarity. I care deeply about how things feel and how they perform. Whether it’s a digital journey, a new proposition, or a strategic shift — if it doesn’t create real value for people and wider society, it’s not the right answer.
Leadership Philosophy
I lead with energy, empathy, and a healthy dose of straight-talking clarity.
Whether I’m guiding a team through complex change or coaching a founder on customer strategy, I create space for people to think differently, stretch their creativity, and stay anchored in what matters: outcomes for customers.
As someone with a mix of sunshine yellow and fiery red energy (hello to my fellow Insights nerds) and a manifesting generator at heart, I’m all about making things happen — fast, but with intention. I mentor with purpose, encourage bold ideas, and believe impact isn't just something we talk about — it's something we build into every decision, design, and delivery.
My Passion Projects
Solo Travel Club: Having travelled to over 50 countries, I have found meeting, embracing and working with people from all over the world a true privilege.

solotravelclub.substack.com

Solo Travel Club | Megan | Substack

5 minute reads. All things solo travel, from destination recommendations to travel tips. Solo travel genuinely changed my life and I would love for it to do the same for others. Click to read Solo Travel Club, by Megan, a Substack publication. Launched 3 months ago.

Peggie's WW2 Memoirs: Peggie passed away in 2024, having lived an incredibly inspirational life, she inspired me with her story and her drive to continue learning and growing.

Peggie Carmichael

Peggie Carmichael | World War Two Memoirs

Official Website of Peggie Carmichael (Wren Peggie Morris), who was one of the third intake of Women’s Royal Naval Service air mechanics who trained in 1943 at the women only training centre at Mill Meece in Staffordshire.

Connect with me on LinkedIn for insights on customer strategy, proposition development, and all things social impact.