Fractional Customer & Product Leader

I help purpose-led companies grow.

By building products and experiences that win the customers the market underserves.

My background is in financial services and women's health, regulated, high-trust industries where getting it right actually matters.

Book an intro call How we might work together
Megan Hunter facilitating a workshop session at a Scottish Financial Enterprise event
Trusted by
Phoenix Group
Standard Life
Bettii
Inclusive Outcomes
Octopus Money
Africa Tech Summit
The Big Window
Megan Hunter in conversation with colleagues
About

A bit about me.

I started out in financial services, in proposition design, and spent over eight years there, working my way up to Head of Customer Sustainability at a FTSE 100. Since going out on my own, I've kept working in financial services and taken those skills into tech and women's health too, helping founders and leadership teams turn customer insight into products and experiences people want and that drive real growth.

Working on financial inclusion and the gender pension gap, I saw how tightly women's money and women's health are tied together. And it wasn't just a work insight: I've lived with severe menstrual pain my whole life, so I know first-hand how rarely products and workplaces are built with women's real experiences in mind. That's the thread through everything I do, building for the people systems tend to forget.

It matters more now than ever. In a world where AI means almost anyone can build almost anything, the product itself is no longer the advantage. What sets a company apart is how it makes people feel, whether customers trust it, come back to it, and recommend it. Exceptional customer experience isn't a nice-to-have anymore, it's the difference between a product people use and one they love.

NOW — Fractional Customer & Product Leader
PREVIOUSLY — Head of Customer Sustainability, Phoenix Group (FTSE 100) · earlier roles in proposition design & customer strategy
EDUCATION & QUALIFICATIONS — University of Edinburgh (Law) · Cambridge Institute for Sustainability Leadership · PRINCE2 Agile
Services

How I help.

Working fractionally just means senior help without a full-time hire. I come in, get properly stuck into a specific problem with your team, and stay focused on it for as long as it takes.

01

Go-to-Market & Launch

Taking a new product, service or offer from idea to live. I've launched events, awards programmes and new propositions end to end, the strategy and the doing.

Good fit when

You're bringing something new to market and need someone who'll both plan it and roll their sleeves up to make it happen.

Outcome

A new offer that actually launches, and lands, rather than stalling in planning.

02

Customer & Product Strategy

Working out what to build, who it's really for, and whether it'll land, before you spend months building the wrong thing. In a world where AI means almost anyone can build almost anything, the advantage is no longer the product itself, it's whether it earns customers' trust.

Good fit when

You've got an idea or a direction but need someone senior to pressure-test it and shape it into something real.

Outcome

A clear, customer-led strategy you can actually act on, with the commercial case behind it.

03

Customer Experience & Journey Design

Making the actual experience work for the people using it, not the tidy version in the strategy deck. Finding the friction, fixing what matters. This matters most in regulated industries like financial services, where designing for vulnerable customers and meeting Consumer Duty has to be built in, not bolted on.

Good fit when

Customers aren't doing what you hoped, and you need to understand why and put it right.

Outcome

A smoother experience that customers trust, return to, and tell others about.

04

Fractional CX or Product Lead

Stepping in as your senior customer or product lead for a defined stretch, between hires, through a growth phase, or to get a specific thing over the line.

Good fit when

You need senior leadership in the seat now, without committing to a full-time hire.

Outcome

Senior customer and product leadership from day one, for as long as you need it.

NOT SURE WHICH ONE FITS?

Book a call and let's talk it through. If I'm the right person for it, great. If I'm not, I'll tell you honestly and point you somewhere better.

Book an intro call
Running a session on customer experience at Scottish Financial Enterprise Customer Vulnerability Summit
Running a session on customer experience at Scottish Financial Enterprise Customer Vulnerability Summit
Standard Life Customer Sustainability Team
Standard Life Customer Sustainability Team
Presenting on women's health at Network School
Presenting on women's health at Network School
Africa Tech Summit Team
Africa Tech Summit Team
Testimonials

Trusted by FTSE 100 leaders and start up founders.

One of the most passionate, energetic, dynamic individuals I've ever had the pleasure to work with. She's committed to finding purpose in the work that she does and truly making a lasting impact to customers.
Jeneen Gill-Graham
Jeneen Gill-Graham
Head of Strategic Partnerships · Standard Life
We quite simply could not have done it without her. She provided technical expertise, sector insight and excellent team skills whilst delivering to budget and on time. Highly recommended.
Elaine Galston
Elaine Galston
Founder · Bettii (Women's Health Start Up)
Megan is a high achiever and delivers quality outcomes. She is a delivery-focused individual, both strategic and operationally, who always strives to do the right thing for customers in support of the wider business strategy.
Tony Kassimiotis
Tony Kassimiotis
COO · Phoenix Group (FTSE 100)
The landscape
5–25×

more expensive to acquire a new customer than retain one

Harvard Business Review
32%

will leave a brand they love after just one bad experience

PwC, Future of CX
80%

of enterprises plan to adopt AI for customer retention by 2026

Gartner