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Proposition and go-to-market build for regulated products.

For founders and customer or product leaders at remote-first fintech, insurtech, femtech and small agile firms who need a proposition development consultant fintech teams can work with from insight to launch. I have built propositions inside regulated financial services, including at Standard Life.

The problem. Launches stall between research, fair value, distribution and the customer experience around the product. A go-to-market consultant insurtech founders trust, or a regulated product launch consultant, is there to close that gap rather than add another deck.

What you get.

  • Proposition design in a regulated context
  • Pricing and fair-value framing where it is the bottleneck
  • Go-to-market plan and the customer and client experience around the offer
  • Embedded leadership to get the build over the line

Common questions.

What does a proposition development consultant fintech founders hire you for?

A proposition development consultant fintech founders hire me to move a regulated product from insight to launch: who it is for, what it does, the price and fair value, the go-to-market, and the customer experience around it. I stay until it is over the line, or until we agree it should not launch.

Do you work as a go-to-market consultant insurtech founders can use?

Yes. I work as a go-to-market consultant insurtech founders can use in the same way: distribution, the story, and the journey a customer actually walks. Femtech and other small agile firms get the same approach, sized to a remote-first team.

Can a regulated product launch consultant join the build, not only the deck?

Yes. A regulated product launch consultant is useful only if the offer can go live. I have built propositions inside regulated financial services, including at Standard Life, and I use that to help a small firm decide what is ready and what is not.

I have written about how we know a proposition is working, and about why fintech and financial services need each other. If you are not sure the offer is the problem, start with a customer experience diagnostic. If you need a person in the seat while you hire, see fractional head of customer operations, or the overview on fractional CX and proposition lead.

Book an intro call All ways to work together

Related: Diagnostic sprint, Customer experience and operations, Interim and fractional customer leadership.